Redesign for alignment
Unlock your natural motivation
Feeling stuck or unfulfilled in your career?
Feel like you’re not living up to your potential?
Want to find meaning in how you spend your work life?
Learn to listen to your inner compass and adjust course.
Reframe work and life as a design challenge
Your Personal Innovation System
Follow your curiosity.
Identify your strengths and values to use as a north star to guide your decisions.
Use your imagination to set your bold vision and create goals that will incrementally move you towards this vision.
Follow your curiosity and conduct small experiments to develop your passion.
Find your right path.
Define your personal brand.
Develop your self-awareness
Develop your character
With self-awareness comes self-leadership and confidence in your direction.
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Identify your values that will become the foundation and guiding light to help you make decisions
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Focus on your strengths and develop what comes naturally. Double-down on what feels effortless.
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Define interests and follow your natural curiosity. Create a list of areas and activities you’d like to explore or achieve.
Use creative thinking to establish your targets
Imagine a bold future and pathways to get there.
Set a north star and direction.
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Use your imagination to set your bold vision.
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Break down your vision into a series of more manageable goals. Define specific waypoints on the journey to your vision.
Experiments to execute ideas
Take action with defined experiments
Gather evidence, see what resonates, double-down on what works, learn from what doesn’t. Keep exploring. Keep discovering.
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Identify ways to take a step forward in the direction of one of your goals. What can do try that will spark joy and delight.
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From an idea or hypothesis to the steps to evolve your raw idea into a testable proposition
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No matter the outcome, you’ll have a better idea of what you liked and didn’t. Are you heading in the right direction, or do you want to adjust course and pivot?
Ongoing Guidance
Helping you find the right way for you.
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A process I developed and honed on the trading floors of leading Investment Banks in London, New York, and Switzerland.
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Experience helping leaders and innovators in enterprise, scale-up, and start-up ventures drive design-led product and service innovation in business, for over two decades, in London, New York and Zurich.
With a focus on zero-to-one conception of your idea as minimum lovable prototype centred on your customer’s needs and desires.
Allowing us to gather early evidence of customer validation and traction to be sure we’re solving the right pain point.
Then differentiating your brand and product proposition from competitors through enhanced user experience and bold visual design execution.
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Helping those looking for clarity of vision to make their eyewear an expression of their personal brand and identity.
Offering bespoke eyewear handmade in England, tailored to the wearer, and elevated with precious metals and stones. English Bridle leather and suede cases handcrafted in the same workshop that made luggage for the Queen.
A chance to express my personal taste and style through physical products and visual stories.
Featured in New York Times, FT How To Spend It Magazine, Monocle Magazine, GQ, Forbes.
I’m Guy Buchan. Let’s have a conversation to see how I can help you.
Benefits
What are the benefits of being the architect of your life?
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By becoming the architect of your life, you gain a clear understanding of what you want to achieve and what direction you want to head in.
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When you take charge of your life, you have more control over your choices, decisions, and outcomes.
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As you take ownership of your life, you become more self-aware, and you develop the skills and habits that lead to personal growth and development.
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By creating a life that aligns with your values, and working towards goals you’ve set for yourself, you experience greater happiness and fulfillment as a side-effect.
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By becoming the architect of your life, you have the opportunity to create a legacy and leave a lasting impact on the world.
The rewards of designing a life you love that makes work feel like play.
